Growth – Lean

Celebrating 10 Years of Growth: Our Journey from SEM to Full-Service Excellence

Celebrating 10 Years of Growth: Our Journey from SEM to Full-Service Excellence

A decade ago, when Nenad Molerovich founded what was then LeanSEM, there wasn’t a grand blueprint for a certain “type” of agency. Instead, we were driven by a single question: “How can we deliver the most value for our clients?”

That question shaped every decision, every strategy—and it still does today.
As we’ve grown from SEM specialists into a full-service, platform-agnostic agency, this principle has stayed at the heart of Lean. It’s not about chasing channels or trends; it’s about staying curious, excited, and laser-focused on what creates real results for our clients. 💪

Our rebrand to Lean isn’t just a new look; it’s a reflection of who we’ve become. We’ve expanded beyond SEM to master Paid Social, CRO, Creative, and more. As our clients’ needs evolved, so did we. And we’re incredibly proud of the journey and the trust our clients have placed in us. For 10 years, 100% of our clients have come through referrals. 🙌 That’s a true testament to the trust and value we strive to deliver every day.

A huge shoutout to our team—the Leansters—who’ve embraced this vision wholeheartedly. They treat the business with the same passion and dedication that have fueled our success. 🚀

Looking to the future, one thing is certain: we’ll keep evolving, driven by that same question. No matter how the industry changes, we’ll continue pushing, innovating, and creating value for our clients—because that’s what Lean has always been about.


Here’s to the next 10 years! 🥂

Gabriela

The author

Gabriela

CEO and Partner @ Lean

Interview with Lean's new CEO: Gabriela Lazova

Interview with Lean's new CEO: Gabriela Lazova

Lean is thrilled to announce Gabriela Lazova as our new CEO. With a vision as dynamic as the digital landscape, Gabi, is set to…
Big News Alert - We have a new CEO!

Big News Alert - We have a new CEO!

🤩 Big News Alert! I'm thrilled to announce that Gabriela Lazova is officially taking the helm as the new CEO of the LEAN agency.…
LeanSEM has been named a 2022 Google Premier Partner

LeanSEM has been named a 2022 Google Premier Partner

This February, Google announced the top-performing digital marketing partners across the globe and LeanSEM is one of the top 3% agencies that are part…

Big News Alert – We have a new CEO!

Big News Alert – We have a new CEO!

🤩 Big News Alert!

I’m thrilled to announce that Gabriela Lazova is officially taking the helm as the new CEO of the LEAN agency. 🚀

Stepping down was a no-brainer for me, and let me tell you why. Gabriela has this incredible knack for facing challenges and almost always turning them into triumphs. She joined us with minimal experience but quickly proved herself to be a superhero, taking on bigger challenges and coming out as a winner. Her laser focus on making a real impact with every client and person we touch is unmatched.

So, why step down? Well, there are two reasons:

First, because I wholeheartedly believe Gabriela can take LEAN to even greater heights than I ever could. It’s all about meritocracy, folks, and Gabriela has more than earned her shot at leading the charge.

Second, over the past two years, operating remotely from the Bay Area while our exceptional team operated elsewhere, presented its challenges. While remote management has its merits, I’ve come to realize that building a shared vision requires more than just signals on a screen. It demands collaboration and shared physical space, something that has been challenging to achieve from a distance. Consequently, this has impacted the synergy and speed of our growth.

As for me, I’m not going anywhere! I’m staying with the company but in a different capacity. I’ll be more focused on mentoring all of our people and helping our clients grow their companies. If there is anything I can do to help any of you out there, you know where to find me. Just reach out!

And to each one of you, thank you! Thank you for an incredible 9 years filled with ups, downs, and everything in between. Thank you to our amazing clients and supporters for believing in me and LEAN. You’ve all played a crucial role in my journey, and I couldn’t be more grateful.

Here’s to the next chapter and all the amazing things that lie ahead! 🙌

Nenad Molerovich

The author

Nenad Molerovich

Founder @ Lean

If you found this article useful, be sure to have a look here

Nenad Molerovich on Next Gen Podcast: How to build a company that will outlive you (interview in Macedonian)

Nenad Molerovich on Next Gen Podcast: How to build a company that will outlive you (interview in Macedonian)

Our co-founder Nenad Molerovich sat down with Next Gen Podcast (episode 85) for a long, honest conversation about building Lean. He talks about why…
Nenad Molerovich on Business Class with Mishko Ivanov (interview in Macedonian)

Nenad Molerovich on Business Class with Mishko Ivanov (interview in Macedonian)

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Interview with our Partners: Ivana Mitevska

Interview with our Partners: Ivana Mitevska

In this video, Ivana Mitevska, Partner at Lean, opens up about her journey, from her internal drive to her famously calm poker face. She…

Interview with our Partners: Ivana Mitevska

Interview with our Partners: Ivana Mitevska

In this video, Ivana Mitevska, Partner at Lean, opens up about her journey, from her internal drive to her famously calm poker face. She shares how she navigates uncertainty, visualizes two paths, and chooses the right one, turning every challenge into an opportunity for growth.


Packed with insights on leadership, personal & professional growth, perseverance, and how to stay driven—especially in an AI-driven world—this conversation is sure to both inspire you and make you think about the future.

We’re always looking for great people to join our team, so if you truly believe that we belong together, get in touch 👉 Open Positions

Lean

The author

Lean

Delivering premium service, better than an in-house team.

Nenad Molerovich on Next Gen Podcast: How to build a company that will outlive you (interview in Macedonian)

Nenad Molerovich on Next Gen Podcast: How to build a company that will outlive you (interview in Macedonian)

Our co-founder Nenad Molerovich sat down with Next Gen Podcast (episode 85) for a long, honest conversation about building Lean. He talks about why…
Nenad Molerovich on Business Class with Mishko Ivanov (interview in Macedonian)

Nenad Molerovich on Business Class with Mishko Ivanov (interview in Macedonian)

Our co-founder Nenad Molerovich joined Mishko Ivanov on Business Class (Бизнес Класа) to talk about building Lean. Nenad talks about why he moved his…
Interview with our Partners: Andrej Vangelski

Interview with our Partners: Andrej Vangelski

We recently sat down with Andrej, one of Lean’s pioneering Partners since 2018! In this interview, we asked him to reflect on his transformative…
Lean

The author

Lean

Delivering premium service, better than an in-house team.

If you found this article useful, be sure to have a look here

They fired their creative agency and gave the performance creative to the team already running their Google and Meta ads

They fired their creative agency and gave the performance creative to the team already running their Google and Meta ads

Case study · Consumer membership marketplace · Google Ads, Meta and creative Once they'd seen the ownership we took and the results we drove,…
Nenad Molerovich on Next Gen Podcast: How to build a company that will outlive you (interview in Macedonian)

Nenad Molerovich on Next Gen Podcast: How to build a company that will outlive you (interview in Macedonian)

Our co-founder Nenad Molerovich sat down with Next Gen Podcast (episode 85) for a long, honest conversation about building Lean. He talks about why…
Nenad Molerovich on Business Class with Mishko Ivanov (interview in Macedonian)

Nenad Molerovich on Business Class with Mishko Ivanov (interview in Macedonian)

Our co-founder Nenad Molerovich joined Mishko Ivanov on Business Class (Бизнес Класа) to talk about building Lean. Nenad talks about why he moved his…
Lean

The author

Lean

Delivering premium service, better than an in-house team.

If you found this article useful, be sure to have a look here

They fired their creative agency and gave the performance creative to the team already running their Google and Meta ads

They fired their creative agency and gave the performance creative to the team already running their Google and Meta ads

Case study · Consumer membership marketplace · Google Ads, Meta and creative Once they'd seen the ownership we took and the results we drove,…
Nenad Molerovich on Next Gen Podcast: How to build a company that will outlive you (interview in Macedonian)

Nenad Molerovich on Next Gen Podcast: How to build a company that will outlive you (interview in Macedonian)

Our co-founder Nenad Molerovich sat down with Next Gen Podcast (episode 85) for a long, honest conversation about building Lean. He talks about why…
Nenad Molerovich on Business Class with Mishko Ivanov (interview in Macedonian)

Nenad Molerovich on Business Class with Mishko Ivanov (interview in Macedonian)

Our co-founder Nenad Molerovich joined Mishko Ivanov on Business Class (Бизнес Класа) to talk about building Lean. Nenad talks about why he moved his…
Lean

The author

Lean

Delivering premium service, better than an in-house team.

If you found this article useful, be sure to have a look here

They fired their creative agency and gave the performance creative to the team already running their Google and Meta ads

They fired their creative agency and gave the performance creative to the team already running their Google and Meta ads

Case study · Consumer membership marketplace · Google Ads, Meta and creative Once they'd seen the ownership we took and the results we drove,…
Nenad Molerovich on Next Gen Podcast: How to build a company that will outlive you (interview in Macedonian)

Nenad Molerovich on Next Gen Podcast: How to build a company that will outlive you (interview in Macedonian)

Our co-founder Nenad Molerovich sat down with Next Gen Podcast (episode 85) for a long, honest conversation about building Lean. He talks about why…
Nenad Molerovich on Business Class with Mishko Ivanov (interview in Macedonian)

Nenad Molerovich on Business Class with Mishko Ivanov (interview in Macedonian)

Our co-founder Nenad Molerovich joined Mishko Ivanov on Business Class (Бизнес Класа) to talk about building Lean. Nenad talks about why he moved his…