Trusted by
growth teams at:
Everything a growth leader needs from paid. One partner owns it.
Whether it’s a team of in-house specialists or a mix of agencies and freelancers, someone has to hold it all together. Usually, that’s you.
With Lean, you need just one person: a senior partner who takes over your targets and runs with them, managing all the levers performance marketing needs these days.
They have direct skin in the game. Their bonus rises and falls with your results, so they don’t see you as another account. They’re personally invested.
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“An agency should be better than your in-house team. Most aren’t. So I built one that is.”
— Nenad Molerovich
Founder, Lean
A note from our founder
Hi, I’m Nenad.
Before Lean, I ran digital marketing in-house at LendingTree and Upwork. When I started Lean in 2015, the bet was simple: build an agency only from A-players, and make no compromises. The people who run our clients share in our profit, and their bonus rises and falls with their clients’ results.
It’s been the right call from day one. Every client we have came through a referral, and we’ve never had a salesperson. Our reputation is what grows the business, which is why we’ll always put it ahead of growing fast.
With AI, this matters more than ever. The platforms now handle the clicks, so what’s left are the judgment calls: what to test, what to say, where the money goes. Those calls are only as good as the person making them, and how much they care about your number.
What the bet has driven.
in ad spend managed
clients
top Google Premier Partners
Subscription streaming
4.6xpurchases and CAC down 39%. Same targeting, same bidding. 26 new ads a week.
B2B SaaS
+74%qualified pipeline, cost per SQL down 31%
Virtual healthcare
2xengaged patients, at half the cost of each
EdTech
4.6xmonthly revenue in six months
You chase updates. They send a report.
Hi! Sorry for the delay. Monthly report attached. CTR is up 4%!
Your partner leads. You say go.
Three new angles live today. The bet: your buyers care more about setup time than price. We’ll know by Friday.
Heads up: demo requests are up, but fewer are turning into SQLs. It’s the form pulling in small firms, not the ads. A new page with a team-size question is ready. OK to test?
Setup-time angle won. Moving budget to it, and five new versions go live Monday.
Example conversations
Strategy and creative
You set the target.
We do everything it takes to hit it.
Owned by a senior partner. For teams with a budget and targets, but no one in-house to run paid.
partnerOwns the target
Media buyingGrowth strategyCROReportingCreativeLanding pagesCreative only
You run the media. We make sure creative is never the bottleneck.
Performance-driven creative strategy and execution: statics, motion, landing page design and CRO. For teams who already own their media.
Either way, this is the kind of work you get.
See the full portfolio
And the people we do it for say the same thing.
Lean has been instrumental in Dialpad’s revenue growth
They’ve operated as an extension of our team. They have embedded themselves in our business strategy, performance, and growth goals in a way that you rarely see an external agency do. Lean has been instrumental in Dialpad’s revenue growth by being laser-focused on performance, always testing and finding new opportunities, and being flexible and supportive every step of the way.
at Dialpad
Lean’s creative team has been a huge unlock for Kindred.
Their output is consistently strong, but the real value has been their understanding of our business and willingness to challenge our thinking.
at Kindred
Lean really cared about our business success
They did not try to appear “busy” or focused on improving some vanity metric. Instead, they were constantly striving to impact our core business metrics and move the needle there.
at Shippo
Unlike other agencies, Lean operates like an in-house team.
The team is incredibly responsive and attentive — it genuinely feels like they work solely for us, which is rare in a client-agency relationship. They consistently push our creative, test new approaches, and in doing so have kept us ahead of the market. They own the full process — concept through to design and technical execution. They’re a core part of our team now.
at FourthRev
Some of the best professionals we’ve worked with
The Lean team are some of the best professionals we’ve worked with. They were effective communicators, proactive problem solvers, and approached the relationship as true partners. We appreciated their ability to see out in front for us and bring us new ideas and solutions to problems we’d not even internalized yet.
at MontiKids
We didn’t realize we were dealing with an agency and not an in-house team
Our relationship was in great hands when we didn’t realize we were dealing with an agency and not an in-house team. That’s how well-oiled the system worked. Kudos to all of you for running this tight ship.
at Emeritus
Talk to the partner, not a salesperson.
30 minutes with the person who’d run your account.
Book the call