Performance creative. For performance teams.
Ads that perform.
Not just look good.
Two senior people on every account. A designer who knows your customer like in-house. A Performance Lead who reads your data like your media buyer.
How every lean account is run.
Two senior brains on every account.
One reads your customer through what they see. The other through what they say and what they do.
The Performance Lead
- → Reads the whole funnel, from CTR down to CAC.
- → Understands the algorithm: how targeting fires, how budget flows, and what the platform is telling you beyond CPL.
- → Knows the buyer and the business: the buying committee, the decision journey, the sales cycle.
- → It all feeds one thing: the next hypothesis, built to beat the last ad.
The Designer
- → Turns the idea into a visual that does its job, not just one that looks nice.
- → Keeps every ad cohesive with the rest of your brand.
- → Statics and motion, built at test speed.
- → Holds the craft bar.
Same two seniors. Every account. Every week. No rotation. No juniors.
What that gets you.
Why this works like a partnership.
Not a vendor relationship.
We build the brief.
We start before it.
One brain reads your customer in language and data. The other reads them in visuals and brand. We build the brief together — and we’ll tell you when what we find contradicts your positioning.
Same two, every week.
No “we’ll find someone.”
In your Slack, your standups, your reviews. Live in week 2, not month 6. By month 6 they’re predicting what you’ll like before you ask.
Skin in the game.
Their pay rises when your ads win. Most agency designers are paid hourly — there’s no structural reason for them to care if your ad scales. With us, there is.
Who this is for.
Built for performance teams who own their media — and need better creative.
Want media buying and creative under one roof?
See our full-service offering →
EdTech · Meta · Performance Creative Case Study
The ad story that grew a client from $0 to $600K in six months.
The method behind the success: not one big idea. Seven hundred small ones, tested.
Ad testing’s impact on bottom-line performance.
The loop in action
No spaghetti at the wall. Every test started as data.
Click any card below to see the signal, the hypothesis, and what happened next. No finish line — every winner just becomes the next test.
Why not the alternatives.
How we’re different from the rest.
Receipts
What clients actually say
“They consistently deliver performance-driven creative that aligns with our brand.”
Their team is responsive, open to feedback, and quick to address concerns—something that really matters in a fast-moving environment
– Nate Eames
Creative Director at Freed
“Lean’s creative team has been a huge unlock for Kindred.”
Their output is consistently strong, but the real value has been their understanding of our business and willingness to challenge our thinking. When our creative needed a refresh, the team brought angles we hadn’t considered and opened up new avenues for growth.
– Raymond Schneider
Head of Performance Marketing at Kindred
“The most important thing was getting an output we loved with minimal effort from our side.”
The team always presented us with different options to choose from—all excellent but different. When something works, you double down.
– Spencer Penn
Founder & CEO at LightSource
“They consistently push our creative, test new approaches,”
Unlike other agencies, Lean operates like an in-house team—it genuinely feels like they work solely for us, which is rare in a client-agency relationship. They consistently push our creative, test new approaches, and navigate numerous brand guidelines with confidence, building a strong understanding of where to push our brands, and where to hold back.
– Tayla Withers
Product Marketing Manager, FourthRev
Risk-removal
30 days to fire us
Month-to-month
30-day cancellation notice. No annual lock. No setup fee. No procurement gauntlet.
30-day money-back
If at any point in your first 30 days you don’t feel like you have a senior in-house creative team, we refund your first month and part on good terms.
Want to see what this looks like for your account?
30-minute audit. We’ll look at your current creative + your last quarter of performance data, and tell you the 3 things we’d test first.
Book a 30-min audit →