Growth – Lean

Celebrating 10 Years of Growth: Our Journey from SEM to Full-Service Excellence

Celebrating 10 Years of Growth: Our Journey from SEM to Full-Service Excellence

A decade ago, when Nenad Molerovich founded what was then LeanSEM, there wasn’t a grand blueprint for a certain “type” of agency. Instead, we were driven by a single question: “How can we deliver the most value for our clients?”

That question shaped every decision, every strategy—and it still does today.
As we’ve grown from SEM specialists into a full-service, platform-agnostic agency, this principle has stayed at the heart of Lean. It’s not about chasing channels or trends; it’s about staying curious, excited, and laser-focused on what creates real results for our clients. 💪

Our rebrand to Lean isn’t just a new look; it’s a reflection of who we’ve become. We’ve expanded beyond SEM to master Paid Social, CRO, Creative, and more. As our clients’ needs evolved, so did we. And we’re incredibly proud of the journey and the trust our clients have placed in us. For 10 years, 100% of our clients have come through referrals. 🙌 That’s a true testament to the trust and value we strive to deliver every day.

A huge shoutout to our team—the Leansters—who’ve embraced this vision wholeheartedly. They treat the business with the same passion and dedication that have fueled our success. 🚀

Looking to the future, one thing is certain: we’ll keep evolving, driven by that same question. No matter how the industry changes, we’ll continue pushing, innovating, and creating value for our clients—because that’s what Lean has always been about.


Here’s to the next 10 years! 🥂

Gabriela

The author

Gabriela

CEO and Partner @ Lean

Interview with Lean's new CEO: Gabriela Lazova

Interview with Lean's new CEO: Gabriela Lazova

Lean is thrilled to announce Gabriela Lazova as our new CEO. With a vision as dynamic as the digital landscape, Gabi, is set to…
Big News Alert - We have a new CEO!

Big News Alert - We have a new CEO!

🤩 Big News Alert! I'm thrilled to announce that Gabriela Lazova is officially taking the helm as the new CEO of the LEAN agency.…
LeanSEM has been named a 2022 Google Premier Partner

LeanSEM has been named a 2022 Google Premier Partner

This February, Google announced the top-performing digital marketing partners across the globe and LeanSEM is one of the top 3% agencies that are part…

Big News Alert – We have a new CEO!

Big News Alert – We have a new CEO!

🤩 Big News Alert!

I’m thrilled to announce that Gabriela Lazova is officially taking the helm as the new CEO of the LEAN agency. 🚀

Stepping down was a no-brainer for me, and let me tell you why. Gabriela has this incredible knack for facing challenges and almost always turning them into triumphs. She joined us with minimal experience but quickly proved herself to be a superhero, taking on bigger challenges and coming out as a winner. Her laser focus on making a real impact with every client and person we touch is unmatched.

So, why step down? Well, there are two reasons:

First, because I wholeheartedly believe Gabriela can take LEAN to even greater heights than I ever could. It’s all about meritocracy, folks, and Gabriela has more than earned her shot at leading the charge.

Second, over the past two years, operating remotely from the Bay Area while our exceptional team operated elsewhere, presented its challenges. While remote management has its merits, I’ve come to realize that building a shared vision requires more than just signals on a screen. It demands collaboration and shared physical space, something that has been challenging to achieve from a distance. Consequently, this has impacted the synergy and speed of our growth.

As for me, I’m not going anywhere! I’m staying with the company but in a different capacity. I’ll be more focused on mentoring all of our people and helping our clients grow their companies. If there is anything I can do to help any of you out there, you know where to find me. Just reach out!

And to each one of you, thank you! Thank you for an incredible 9 years filled with ups, downs, and everything in between. Thank you to our amazing clients and supporters for believing in me and LEAN. You’ve all played a crucial role in my journey, and I couldn’t be more grateful.

Here’s to the next chapter and all the amazing things that lie ahead! 🙌

Nenad Molerovich

The author

Nenad Molerovich

Founder @ Lean

If you found this article useful, be sure to have a look here

Interview with our Partners: Ivana Mitevska

Interview with our Partners: Ivana Mitevska

In this video, Ivana Mitevska, Partner at Lean, opens up about her journey, from her internal drive to her famously calm poker face. She…
Celebrating 10 Years of Growth: Our Journey from SEM to Full-Service Excellence

Celebrating 10 Years of Growth: Our Journey from SEM to Full-Service Excellence

A decade ago, when Nenad Molerovich founded what was then LeanSEM, there wasn’t a grand blueprint for a certain “type” of agency. Instead, we…
Interview with our Partners: Andrej Vangelski

Interview with our Partners: Andrej Vangelski

We recently sat down with Andrej, one of Lean’s pioneering Partners since 2018! In this interview, we asked him to reflect on his transformative…

Interview with our Partners: Andrej Vangelski

Interview with our Partners: Andrej Vangelski

We recently sat down with Andrej, one of Lean’s pioneering Partners since 2018! In this interview, we asked him to reflect on his transformative journey within the company and to share more about the pivotal moments that have shaped his leadership and fueled his passion for innovation.

He talks about his early experiences navigating the dynamic world of digital marketing, and emphasizes the importance of resilience, adaptability, and collaboration in driving innovation and excellence. His passion for empowering others shines through as he discusses how he aims to inspire his team and foster a culture of continuous growth and learning.

So, get ready to be motivated by his dynamic insights and bold vision for the future! Trust us, this is a conversation you won’t want to miss!

_____________________________________________________________________________

If you have a passion for digital marketing and you see yourself as part of our team – check out our open positions 😉

Lean

The author

Lean

Delivering premium service, better than an in-house team.

Interview with our Partners: Ivana Mitevska

Interview with our Partners: Ivana Mitevska

In this video, Ivana Mitevska, Partner at Lean, opens up about her journey, from her internal drive to her famously calm poker face. She…
Interview with Lean's new CEO: Gabriela Lazova

Interview with Lean's new CEO: Gabriela Lazova

Lean is thrilled to announce Gabriela Lazova as our new CEO. With a vision as dynamic as the digital landscape, Gabi, is set to…
Big News Alert - We have a new CEO!

Big News Alert - We have a new CEO!

🤩 Big News Alert! I'm thrilled to announce that Gabriela Lazova is officially taking the helm as the new CEO of the LEAN agency.…
Lean

The author

Lean

Delivering premium service, better than an in-house team.

If you found this article useful, be sure to have a look here

Interview with our Partners: Ivana Mitevska

Interview with our Partners: Ivana Mitevska

In this video, Ivana Mitevska, Partner at Lean, opens up about her journey, from her internal drive to her famously calm poker face. She…
Celebrating 10 Years of Growth: Our Journey from SEM to Full-Service Excellence

Celebrating 10 Years of Growth: Our Journey from SEM to Full-Service Excellence

A decade ago, when Nenad Molerovich founded what was then LeanSEM, there wasn’t a grand blueprint for a certain “type” of agency. Instead, we…
Interview with our Partners: Andrej Vangelski

Interview with our Partners: Andrej Vangelski

We recently sat down with Andrej, one of Lean’s pioneering Partners since 2018! In this interview, we asked him to reflect on his transformative…
Lean

The author

Lean

Delivering premium service, better than an in-house team.

If you found this article useful, be sure to have a look here

Interview with our Partners: Ivana Mitevska

Interview with our Partners: Ivana Mitevska

In this video, Ivana Mitevska, Partner at Lean, opens up about her journey, from her internal drive to her famously calm poker face. She…
Celebrating 10 Years of Growth: Our Journey from SEM to Full-Service Excellence

Celebrating 10 Years of Growth: Our Journey from SEM to Full-Service Excellence

A decade ago, when Nenad Molerovich founded what was then LeanSEM, there wasn’t a grand blueprint for a certain “type” of agency. Instead, we…
Interview with our Partners: Andrej Vangelski

Interview with our Partners: Andrej Vangelski

We recently sat down with Andrej, one of Lean’s pioneering Partners since 2018! In this interview, we asked him to reflect on his transformative…
Lean

The author

Lean

Delivering premium service, better than an in-house team.

If you found this article useful, be sure to have a look here

Interview with our Partners: Ivana Mitevska

Interview with our Partners: Ivana Mitevska

In this video, Ivana Mitevska, Partner at Lean, opens up about her journey, from her internal drive to her famously calm poker face. She…
Celebrating 10 Years of Growth: Our Journey from SEM to Full-Service Excellence

Celebrating 10 Years of Growth: Our Journey from SEM to Full-Service Excellence

A decade ago, when Nenad Molerovich founded what was then LeanSEM, there wasn’t a grand blueprint for a certain “type” of agency. Instead, we…
Interview with our Partners: Andrej Vangelski

Interview with our Partners: Andrej Vangelski

We recently sat down with Andrej, one of Lean’s pioneering Partners since 2018! In this interview, we asked him to reflect on his transformative…