A decade ago, when Nenad Molerovich founded what was then LeanSEM, there wasn’t a grand blueprint for a certain “type” of agency. Instead, we were driven by a single question: “How can we deliver the most value for our clients?”

That question shaped every decision, every strategy—and it still does today.
As we’ve grown from SEM specialists into a full-service, platform-agnostic agency, this principle has stayed at the heart of Lean. It’s not about chasing channels or trends; it’s about staying curious, excited, and laser-focused on what creates real results for our clients. 💪

Our rebrand to Lean isn’t just a new look; it’s a reflection of who we’ve become. We’ve expanded beyond SEM to master Paid Social, CRO, Creative, and more. As our clients’ needs evolved, so did we. And we’re incredibly proud of the journey and the trust our clients have placed in us. For 10 years, 100% of our clients have come through referrals. 🙌 That’s a true testament to the trust and value we strive to deliver every day.

A huge shoutout to our team—the Leansters—who’ve embraced this vision wholeheartedly. They treat the business with the same passion and dedication that have fueled our success. 🚀

Looking to the future, one thing is certain: we’ll keep evolving, driven by that same question. No matter how the industry changes, we’ll continue pushing, innovating, and creating value for our clients—because that’s what Lean has always been about.

Here’s to the next 10 years! 🥂