Most courses out there focus on “how” while this one focuses on the “why” which makes a big difference.

Meet Aleksandar Naumovski, a Masterclass participant who quickly became a part of the LeanSEM team after completing the sessions. Read about his exciting career path – from working in a factory to a PPC Manager and already handling the best Silicon Valley brands.

• Why did you apply for the LeanSEM Google Ads Masterclass?

Some time ago, I discovered my passion for digital marketing—more precisely – Google/PPC marketing. I spent a year in constant learning: watching tutorials, videos, online courses, reading blogs, etc. Then I discovered LeanSEM and I honestly did not believe that such a company exists in our country and I started following them on social networks. When they announced the Masterclass, it was just another confirmation for me that this is something different from what we are used to (at least me) because a premium marketing company offers free knowledge of something I want to learn, it was a “reflex” for me to apply.

Because I was learning (and still am) and one of the beauties of this job is that you should never stop learning, which is something I strive for, and when you get the opportunity (for which I`ll be always grateful) to learn more from true experts in the field, you just can’t wait to start learning.

• What did you discover during the Masterclass? What’s the most important thing that you learned?

The whole Masterclass was a truly unique experience, one of the most important things I learned was to see Google from a completely different perspective or “Google under the hood” which is not comparable to what I have learned before, because almost all courses focus on “how” while here the focus is on “why” so there is a huge difference. Another thing I would like to point out from the Masterclass is that Google is constantly evolving and changing. Besides analytics, creativity plays a big role, and you’ll find out that Excel is an important tool 🙂

• What are the key ingredients needed to become successful in this field?

The most important ingredients to be successful in this field are definitely the desire (when I say desire, I mean the real thing – from within) for continuous learning, the desire for growth, both personal and professional, commitment, perseverance, empathy, curiosity and critical thinking.

• What do you love most about paid digital advertising?

What I love in paid marketing is that it’s a mix of analytics, creativity, logic, also the ability to build and create, to research, to seek answers, the ability to help a client grow and you are directly involved in the process. Additionally, flexibility and the opportunity for constant learning and growth.

• What made you decide to be part of the LeanSEM team?

Short answer, the core values. Long answer: once I saw the job ad, I knew “this is it” because it was aligned first with me as a person and second with what I was searching for. Because the core values are the foundation of any company and also describing the company to the point that you can have a clear picture of the company itself. Meaning, if the company has its own values and culture (which is very rare in our country), you can clearly see if you are a fit for the company and the other way around. I have seen a lot of job ads but this one simply got under my skin and stayed until I got hired only because it was aligned with me.

• What were your first impressions of LeanSEM when you joined?

Мy first impression was that everyone believed in you and you had the support from the team. The right of your “voice” and knowing that you’ll always be heard. Simply put, everyone cares about each other—a team in the true sense of the word, where everyone is inclined towards your progress. If you succeed at the end of the day, everyone gains.

• What are some of the work challenges you face now and what are your goals for the future?

The challenges I face now are finding balance between work and private life and being on top of things, because as I gain knowledge and experience, the things I can do expand but when there is desire and understanding, both from the family and the co-workers, everything is achievable. In the future, I want to continue growing along with the company and all of my colleagues, where we all create the #1 premium marketing agency in the world and I believe that we are on the right track to achieve that.

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Want to find out more? Take a look at our free Google Ads Masterclass.
And, if you have a passion for digital marketing and you see yourself as part of our team – check out our open positions 😉