Video 07: Data Analysis and Insights
You’ve made it to the last video of the Masterclass – congratulations!
Like it or not, Google Ads and digital marketing is also about numbers and data. Being able to use your analytical skills will help you understand the performance and the user and it will also help you find new opportunities. In this video, we’ll show you the thinking behind the reporting and analysis, and also show you how to download, segment and present the data. Let’s go!
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If by the time you finish this course you realize that PPC is the digital marketing segment you are most interested in, then we accomplished our mission. So what do you do next? We encourage you to explore our Careers page and discover the different opportunities that Lean is offering you.