Ivana Janevska – Lean
Angel

The author

Angel

If you found this article useful, be sure to have a look here

How the most heavily modelled account we'd inherited was hiding a 43% gain.

How the most heavily modelled account we'd inherited was hiding a 43% gain.

Case study · B2B SaaS · Self-serve signup · Google Ads and Performance Max The machines were doing a great job. The inputs underneath…
How 704 ad tests took monthly spend 10x with cost per enrollment down 46%

How 704 ad tests took monthly spend 10x with cost per enrollment down 46%

Case study · EdTech · Meta · Performance creative Nobody can pick the winning ad in advance, so we stopped trying to. The short…
We Did Such a Great Job, We Got Fired.

We Did Such a Great Job, We Got Fired.

“The commitment to our company goals was impressive, even if it meant a shorter-term engagement” - Jamie Scarborough, Founding Partner at Sales Talent Agency…