Performance Marketing Lead

The People Who Make It Here

Over 10 years, we’ve hired 74 people for this role. Only 6 are still here.

Not because they weren’t smart. They wanted to be employees—clear hours, clear tasks, clear lines between work and life. We’re building a partnership: full autonomy, real upside, but also real responsibility. Not better or worse—just incompatible.

Success here = Ownership + Relentless Curiosity + Rolls Up Their Sleeves

Ownership means the client is YOURS. Not your manager’s. Not “the team’s.” Yours. When their ROAS drops 30% overnight, you don’t escalate—you solve it. When they ask “should we scale?” you make the call. The goal is simple: you run the show for your clients.

Relentless Curiosity means you never stop asking why things work or don’t work. The industry changes every six months. AI is rewriting the playbook constantly. If you’re not genuinely obsessed with figuring things out, you’ll be obsolete in a year.

Rolls Up Their Sleeves means you don’t wait for someone else to do the hard part. You’re the one who builds the custom attribution model when the client’s CRM data doesn’t match GA4. You debug the Meta pixel yourself instead of saying “the tech team should handle this.”

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What You’re Getting

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What You’ll Actually Do

You’ll own 5-6 client accounts across completely different industries—each with paid media budgets from $50K/month to $2M+ per month. You’re responsible for everything: strategy, execution, optimization, and whether the dollars actually produce customers.

Your day-to-day is a mix of:

• Building paid strategies for businesses you need to understand deeply—their margins, sales cycles, what actually drives revenue
• Analyzing data across platforms, spotting what’s broken, diagnosing why
• Creating client presentations—performance reviews and strategic recommendations you’ll defend
• Campaign setup, technical implementation, optimization across all platforms
• Developing ad and landing page concepts (designers execute, you conceptualize)
• Client meetings—building relationships where they trust you with their budget

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What This Isn’t & Who This Won’t Work For

This is not a junior position—but you don’t need to know performance marketing yet. There’s no senior Account Lead hovering over you. After initial training (3-6 months), you report directly to clients. We’re here when you need consultation, but you own the relationship.

We don’t have a “push” culture. We’re not going to assign you learning materials or create development plans for you. We have a pull culture—you take what you want. Want to learn from other Account Leads? Pull up a chair. Want more responsibility? Take it. But you have to pull. Once you’re past initial training, you need to figure out what needs doing without being told.

This is not a stepping stone job. If you’re planning to build your CV here and leave in 12 months, don’t apply. We’re investing in partners, not resume builders.

Required to even be considered:

• 1-3 years work experience (fresh grads don’t have the baseline yet)
• Track record of doing more than required without being told
• Comfortable with technology and learning new platforms

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What Are You Actually Choosing Between?

If you’ve read this far and you’re actually the person we’re describing, here’s what you’re choosing between. You can’t have it all—here are the trade-offs:

	Corporate Job	Freelancing	Lean
Income	€800-1,200/month	€500-5,000/month (good luck predicting which)	€1,500 + $50-100K bonus
Autonomy	What’s that? (rare exceptions exist)	Total (it’s all on you)	Absolute (after you prove yourself)
Client Work	Local companies, small budgets	Whatever you can land yourself	International clients, $50K-$2M+ budgets
Stability	Very high (and very boring)	Feast or famine	High risk, high reward
Learning Curve	Slow, bureaucratic, maybe a training budget if you beg	Sink or swim	6 months here = 6 years elsewhere
Your Coworkers	Mix of great and dead weight	You work alone	Only A-players (we fire the rest)

You’re basically choosing between three different bets:

• Corporate = Betting on stability
• Freelancing = Betting on yourself, alone
• Lean = Betting on yourself, with a platform

If stability sounds best, go corporate. If you want total independence, go freelance. If you want velocity with a team behind you, keep reading.

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How to Apply (Read This Carefully)

We have 1 partner-track position open right now.

The real application is a trial task. It’s not easy—that’s intentional.

Here’s how it works:

1. Fill out the form below – You’ll get the task immediately
2. Complete the task – You have 5 working days (this tests if you move fast)
3. Submit your work – Presentation + short Loom video walkthrough

After your submission:

• We review within 48 hours
• If you advance: 1-2 interviews with the team
• If you’re selected: 6-month ramp-up working with clients under supervision
• After you prove consistency: Full partner status with profit sharing

To submit: Email your completed task to careers@lean.partners
Subject line: Performance Marketing Lead – [Your Name]